About Me
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I’m a UX designer with a strong background in user research, prototyping, and product development. Outside of design, I’m passionate about photography, exploring new restaurants and cities with friends, and documenting my experiences through photography. I thrive in creative environments and am always looking for opportunities to learn, grow, and contribute to meaningful projects.
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Experience
HARMAN International - Brand DNA Intern
May 2024 – Aug 2024
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Conducted in-depth industry analysis on digitization trends, using insights to generate 15 innovative digital and physical product concepts to support brand digitization efforts and driving innovation within HARMAN.
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Spearheaded the development of a brand portal, structuring and organising a comprehensive database of 60+ documents from marketing, acoustics, UI/UX, strategy, and design teams for 18 sales teams globally ensuring alignment on key requirements streamlining future product development and accelerating sales efforts by 15%.
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Aligned brand DNA targets for brand portal project, communicated goals to 6 cross-functional teams weekly.
Center for Teaching and Learning Innovation
Jan 2024 – May 2024
Technical Marketing A ssistant
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Led comprehensive UX process for the Online MSU website, conducting iterative research through interviews, card sorting, A/B testing, refining 3 prototypes and implementing targeted changes to enhance user experience.
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Leveraged online marketing practices such as SEO optimization using SEMrush and AI tools to drive interaction with Online MSU's program websites, leading to increased enrollment in programs and over 5% traffic on pages.
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Audited marketing and website performance for 110+ online programs, optimising engagement and effectiveness.
Tools
